1. Only One Broadcaster Allowed
People might wonder why the ICC World Test games weren’t telecasted in the Star Sports channel. ICC faced a major issue in deciding to whom it must be broadcasted since the tournament consists of several bilateral series. This gives the chance for them to sell the rights of broadcasting to a good deal. This was beneficial to people in other countries.
If ICC decides to sell the rights to a single broadcaster, it would be easy for a cricket fan to get the subscription of that network alone or OTT. This would not allow the fans to misery in finding out a way to watch their favorite tournament without any trouble.